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What is Patient Lifetime Value? (PLV part 1)
What is Patient Lifetime Value, exactly? Simply put, it is an estimate of the total money you receive for services for a patient (or client) during their lifetime. The term is a bit off putting. How does “do no harm” align with viewing a patient in terms of dollars? It may not be as antithetical to…

Find Patient Lifetime Value (PLV part 5)
In order to calculate patient lifetime value, you must first have your: Gross Profit per Appointment Patient Recall Rate Patient Lifespan (or Patient Churn Rate) Once you have these figures, finding Patient Lifetime Value is simple. The hard part is the pre-work. Patient Lifetime Value Formula Multiply your patient lifespan by your patient recall rate…

Why Telemedicine is Effective for Primary Care
Guest post by Maisie Haris Access to healthcare remains insufficient. It is highly reliant on employment benefits and geographic locale. Nearly 31% of employed Hispanic adults, for example, say they do not have health insurance, and 24% report no usual source for healthcare at all. Additionally, immigrants need proof of five years of residency in…

Find Gross Profit per Appointment (PLV part 2)
The first step to find patient lifetime value is to find gross profit per appointment. That is, the amount of real money you make from each appointment. It is reduced by the direct costs you incur for each appointment. Why use Gross Profit instead of Gross Revenue or Net Profit? Healthcare providers may have a…

Watch “The Healer’s Website: 3 Keys to Maximize Visitor Experience”
Check out our recent interview with Denise O’Malley, the founder of You Define Wellness. During this episode, learn how to: What content you should include at the top of your website (above-the-fold) How to increase appointments with a call-to-action that works Tips to increase five star ratings and reviews

Texting for recalls and preventative health
Scheduling recalls with your existing patients is one of the best ways to keep them healthy, improve goodwill and maintain good cash flow. Your existing patients or clients are your: Priority for attention and care Least expensive appointments to secure Biggest potential advocates or detractors Recalls are not for every specialty. They work best for…