Research: Adapting Websites and SEO for AI-Driven Search
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Research: Adapting Websites and SEO for AI-Driven Search

The rapid proliferation of artificial intelligence (AI) is ushering in a transformative era for how individuals seek and discover information online.1 This evolution marks a significant departure from traditional keyword-centric search methodologies, giving rise to sophisticated AI-powered search engines that prioritize context and user intent.1 Leading this shift are innovative platforms such as Google’s Gemini,…