Search isn’t what it used to be. As Meddkit’s recent report points out, it’s no longer about keyword volume—it’s about how well your content meets the intent behind a question. Patients are still looking for care online—but now they’re asking tools like ChatGPT or Google’s AI-powered search assistant instead of scrolling through websites. That means…
The rapid proliferation of artificial intelligence (AI) is ushering in a transformative era for how individuals seek and discover information online.1 This evolution marks a significant departure from traditional keyword-centric search methodologies, giving rise to sophisticated AI-powered search engines that prioritize context and user intent.1 Leading this shift are innovative platforms such as Google’s Gemini,…
Healthcare data breaches have become a ticking time bomb. In 2024 alone, major cyberattacks have crippled some of the biggest players in the industry: If these massive organizations can be hit, your private practice is at risk too. Don’t let these 7 Deadly Sins leave you exposed: 1. Reusing Weak Passwords Too many practices rely…
Building a strong referral network is more than just a necessity; it’s a strategic imperative that can shape the success of your healthcare practice. With healthcare continuously evolving—marked by shifting policies, advancing technologies, and changing patient expectations—the importance of a well-oiled referral system has never been more pronounced. Such a network not only enhances the…
In today’s dynamic and competitive healthcare landscape, practitioners and practice managers are immersed in a relentless endeavor to grow and streamline their holistic operations. From mastering the art of marketing, building a robust team, ensuring compliance with private practice regulations to engaging audiences on social media platforms, and adopting state-of-the-art information technology, each dimension demands…
Dr. Lisa Bleicher is a wonderful advocate for taking back what is ours….OUR HEALTH! The path might be different from what you might expect out of a typical chiropractor…. Hear Dr. Lisa share: 1. The things that are blocking us from achieving our greatest potential and how our journey is mental, emotional and spiritual as…
WEEKEND WELLNESS PROVIDER SPOTLIGHT Step into the weekend on a mental health educational journey with Julie Cochrane, an RTT Therapist and Clinical Hypnotherapist. Although based in Canada, Julie has the ability to see clients from anywhere! With a heart of gold and the tools to help, Julie is changing lives one person at a time….
Why your Private Practice’s Website Performance Matters In the digital era, where online presence is as crucial as the physical one, the importance of your private healthcare practice’s website performance cannot be overstated. Often, the first interaction a potential patient has with your healthcare practice is not through a phone call or a visit, but…
Shorten the patient self-scheduling workflow Regardless of what you use for patient scheduling, make it as easy as possible for patients. Having a short, encrypted website appointment request form is one such way. Patients hate multistep website processes. In ecommerce, for example, 43% of consumers abandon their carts due to account creation or a difficult…
Search isn’t what it used to be. As Meddkit’s recent report points out, it’s no longer about keyword volume—it’s about how well your content meets the intent behind a question. Patients are still looking for care online—but now they’re asking tools like ChatGPT or Google’s AI-powered search assistant instead of scrolling through websites. That means…
We sat down with Dr. Shawn Leatherman of Integrity Chiropractic, and right away, his passion for purposeful, science-based chiropractic care stood out. In our conversation, Dr. Leatherman shared what makes his approach unique—including the importance of personalized treatment, movement-based assessments, and clear patient education. Dr. Leatherman is focused on long-term function, recovery, and helping people…
