Jon Tornetta, PMP
Founder
Rachael Lassoff
Client Services
Sarah Coleman
Marketing
Kaden O’Steen
Marketing
Tyler Allen
Web Developer
Milica McDowell, DPT
Client Services Advisor
Robyn Fehrenbacher
Marketing
Shelby Michael
Client Services
Jon Tornetta
Jon Tornetta is a healthcare IT strategist and software engineer with a track record of simplifying tech and driving digital growth for private practices and large health systems.
Jon previously held leadership roles at two healthcare technology firms acquired by JPMorgan Chase ($550M) and Providence Health ($50M), where he led teams driving millions in new revenue and enterprise digital transformations. As a consultant, he’s built software used by PwC’s 14,000-person audit division and major national brands.
With expertise in TypeScript, Go, AWS, and multiple EHRs, Jon builds scalable, secure tools that simplify care delivery. His work has been featured in Physician’s Practice and Physician’s Weekly, and he holds certifications in project management, digital marketing, and multiple Epic systems.
Rachael Lassoff
Rachael is a marketing and client services specialist. Before joining forces with meddkit, she had started her own award winning event planning business. Through her traditional marketing and customer service background, Rachael loves helping private practices grow and achieve their goals. In between doing it all, Rachael is a workout enthusiast and loves to cook!
Sarah Coleman
Sarah is a Digital Marketer for meddkit. She has a degree in visual communications and certification in social media marketing. Before joining meddkit, she worked freelance with many different companies including restaurants, music artists, and health coaches. In her spare time, Sarah enjoys cooking, spending time with family, and playing/watching sports
Kaden O’Steen
Kaden is a passionate marketer with 3+ years of experience in social media, copywriting, and video editing. She’s worked with a variety of health-focused clients, from mental health coaches to wellness brands, helping them connect and grow with creative, meaningful content. Outside of work, you’ll find Kaden hiking, surfing, or reading a good book with a warm cup of tea—always chasing adventure and a well-told story.
Tyler Allen
Tyler is a web developer experienced in various technologies. For the past six years, he has also been a personal trainer, passionate about helping others live their healthiest lives. In his free time, Tyler enjoys working on personal coding projects, weight lifting, cardio, gaming, and spending time with his two corgis. On sunny days in Boston, he loves visiting breweries with his dogs and girlfriend.
Milica McDowell, DPT
Milica is a Doctor of Physical Therapy who has been learning and leading in the healthcare industry for the past 20 years. A serial entrepreneur, she has started 5 businesses in the health and wellness space. Before joining meddkit, she was the Senior Director of Medical for RockTape where she put innovative products and continuing education in the hands of medical and fitness professionals worldwide. She also has worked as the VP of Sales and Product for Physitrack out of London, UK, a global healthcare tech company.
Robyn Fehrenbacher
Robyn is a web designer and digital marketer who enjoys communication with clients and serving on the meddkit team. She has a Master’s degree in Education with additional studies in computer science and music. She is a pianist, composer, and online teacher of piano students across the country. Robyn enjoys spending time with family and friends, whether it’s in the great outdoors or sharing an afternoon cup of coffee. She hopes to make a positive difference in the lives of healthcare providers and their patients!
Shelby Michael
Shelby comes to us with an extensive background in marketing, client services, and operations. She has been in the healthcare industry for 6 years, specifically in the chiropractic industry. Prior to entering the healthcare industry, she spent the majority of her career in sales and marketing. Shelby resides in Cleveland, Ohio, with her husband (Tony) and one-year-old son (Bryce). She is an avid dog lover, with a goldendoodle and sheepadoodle (Theodore and Winston), and also runs a dog boarding facility out of her home. In her spare time, she enjoys spending time with her family and friends and attending sporting events. Shelby is looking forward to helping make a difference in the healthcare world through Meddkit.
