All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Good Buffett has his own unique

Buffett has his own unique investing style: he doesn't buy what he doesn't know

as in conventional cognitive textbooks

"-- VogueFrom a former New York Times science writer

The book is the form readers may now complete

The impact of overconfidence on corporate strategies

All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Good Buffett has his own uniqueSeth Godins three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $125 sneakers make our feet feel betterand look